What makes a Nation?

Connection

Connection is at the heart of all nations

People that are connected to each other, their cattle, and the land that sustains them all

Our people are bound together, not by language, race or religion, but by a common love for our land, our cattle and our people.

Our cattle nourish us from the land by synthesising meat, milk and leather to feed and clothe us

Our land gives us everything - air, water, food, fibre, and fuel

Healthy land gives healthy cattle gives healthy people

Our farmers connect us to the land and cattle

We are here to restore that connection

Our Land
Our Cattle
Our People

OUR PEOPLE

To build a nation, we need healthy men and women

Men and women who are physically fit, mentally resilient, emotionally integrated and spiritually connected

Men and women who are strong, capable and competent, ready to protect and provide for their children

We need multigenerational families and communities connected to the land

We need nutrient-dense, bioavailable foods, clean water, fresh air and rigorous exercise

We need a connection to the infinite, meaningful work and purpose in our lives

OUR CATTLE

To build a nation, we need healthy cattle

The healthiest cattle are ones as close to a wild animal as possible but protected by humans

Cattle that are fat and fertile, living their best lives, treated with the utmost respect and honour

Living a farmed but free life, with all the benefits of both: they live outside in the fresh air in their family groups; without any chemicals; where we protect them from stress, disease and injury

In return they provide us with the highest quality meat and milk - the most nutrient-dense and bioavailable foods on Earth

This is the sacred pact between humans and cows that goes back thousands of years

We seek to honour this pact in everything we do

OUR LAND

To build a nation, we need healthy land, as everything else depends on this

The healthiest land is capturing the most sunlight, infiltrating the most water, the deepest soils and with the most diverse and abundant life

We need land managed according to watersheds, giving crystal clear and clean waters, full of fish and aquatic life

We need deep and productive soils, filled with bacteria, fungi, protozoa and nematodes, all sustained by the influx of carbon from plant roots, feeding the whole soil food web in a symbiosis

Green growing plants use carbon dioxide and water through photosynthesis, the source of all life on this planet, to produce all the food everything eats and all the oxygen everything breathes

We need to maximise the abundance and diversity of green growing plants on our land with an absolute minimum of bare soil to support the maximum amount of life

In most ecosystems that means grasslands with varying amounts of trees, from the vast steppe of Asia, the prairies of the Americas, to the savannahs of Africa, the wood pastures of Europe