Our mission is to provide an integrated framework of measurements, improvements and rewards to support farmers in their regeneration of land, cattle and people
1. Measure
Measuring the health of the land, cattle and people is fundamental to improve.
We need a free, quick and easy assessment of the health of the land, cattle and people.
A roughly right score that allows farmers to show outcomes and demonstrate improvements and is accessible to every cattle farmer in the world.
We are developing such a scoring system.
2. Improve
Once we have measured the health of our land, cattle and people, we need to improve it through our management.
We are developing training, support and resources to support farmers in their regeneration.
A comprehensive, holistic and contextually relevant program of online and in person courses, workshops and mentoring.
3. Reward
Our improvement needs to be rewarded financially.
We are developing a fully traceable online marketplace that allows products to be differentiated on the health of the land, cattle and people that they come from.
This allows us to reward improvements and absolute scores.
Covering the whole supply chain, from farms to processors to customers.